What Is Local SEO?
Dominate Your Niche With Strong Digital Branding
Millions of customers are looking for local businesses every day and approximately 84 percent of prospects require digital capabilities to facilitate brand transactions. Without a robust local business SEO presence, you are missing out on valuable leads, traffic and sales opportunities. What is local search optimization? Local SEO is the process of improving the local search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores and multiple-location businesses within a geographic area. Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google Business Profile or Google My Business (GMB) listing
- Name, address and phone number (NAP) consistency in local business citations
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) from search results
- Keywords
- User experience (UX)
- Review quality, velocity and diversity
- Link signals
How to do local SEO?
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.
- Local business SEO keyword targeting
- Google Business Profile or Google My Business optimization
- Local search citations
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.
Need expert help to unravel what is local SEO and how to boost your local SEO ranking? The best local SEO company can answer all your local SEO marketing questions and guide you with your local SEO optimization efforts.
Capitalize on the Best Local Business SEO and Boost Your Revenue
Viralaxis Internet Marketing Agency is a top local SEO company based in Arlington, Texas, that provides comprehensive local SEO services to businesses worldwide. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization endeavors.
As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.
No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.
Partner with our local SEO agency and leverage our proven local SEO strategies and tactics to rise above your competition.
Select the best local SEO company and reach new heights with your local SEO campaign. Choose Viralaxis and let us show you how our local SEO firm can skyrocket your local SEO ranking and deliver positive campaign results.
